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Introduction

This qualification is designed to equip professionals with the essential skills and knowledge to effectively apply market research principles in their day-to-day decision-making processes. It aims to enhance their ability to analyze market trends, consumer behavior, and competitive
dynamics, enabling them to drive strategic initiatives, optimize operational efficiency, and make informed decisions that align with organizational objectives. By emphasizing the practical application of market research techniques, this qualification ensures that participants can bridge
the gap between theoretical insights and real-world business challenges

  • Equip participants with real-world market research tools, frameworks, and analysis methods used by professionals.

  • Deliver knowledge through industry experts with hands-on experience in market research.

  • Enable participants to apply their learning through live case studies and a final applied research project.

  • Professionals in the market research or related industry or entrepreneurs – with a one on- one interview to assess the competency level.

  • 18 + Age group

  • Ideal for individuals passionate about building a career in the research industry, this program is designed for those eager to gain practical skills, expert knowledge, and real-world experience in market research.

  • 10 Weeks

  • Obtain the designatory title of “Certified Applied Market Researcher”

  • Receive a Lapel Pin from SLIM upon completion

  • Obtain a certificate endorsed by MRSSL and SLIM, ensuring industry recognition and credibility.