The objective of the programme is to equip Marketers with sound theoretical and practical knowledge with exposure to applications in global and local business and Marketing contexts. Thus they should be able to consolidate, develop, and demonstrate core competencies which underpin effective Marketing skills at all levels of their career
A sound knowledge of concepts and applications of Marketing from operational level to synthesis level in an organization
The essential skills of communication, creativity, conceptualization, teamwork, and a professional approach to Business Management
The ability to plan and manage Marketing situations at operational, managerial, and strategic levels
The confidence to take initiatives and handle challenging situations in their career
Competencies in other areas in business functions for effective decision making
Students after A/L
Junior / Middle level executives
All age groups interested in higher education pertaining to Marketing
Candidate will understand the local market perfectly and apply those theories into practice
A pathway to the MBA
The only local Postgraduate Diploma in Marketing with 100% recognition
Most practical marketing qualification in the country
Well balanced with assignments and examinations
Enhance the presentation skills
Provide knowledge to understands the local market perfectly and apply the theories learnt into practice
Lecturers from different industries
A direct pathway to MBA
GCE A/L category : GCE A/L (local/London) 2 simple passes in new syllabus or 3 simple passes in old syllabus, excluding General English
Or GCE A/L category : GCE A/L – 1 simple pass (local/ London) excluding General English with 1 year work experience
Or GCE A/L category : Merit – Outstanding performance at GCE A/L 3As or 2As excluding General English
Or Experience category : 05 years experience in Executive / Management positions with GCE O/L
Or Graduate category : Graduate with Marketing Special Degree
Or Graduate category : Graduate of another discipline
Or MBA category : Executive MBA / MSc (Marketing) recognized university
Or MBA category : MBA specialized in Marketing from a recognized university
Or MBA category : General MBA from a recognized university
Or DBA / PhD category : Relevant completed qualification
Or Professional category : Relevant completed professional qualification
Or PCM : Distinction (A) grade in Preliminary
Or PCM : Ordinary Pass in Preliminary Certificate in Marketing with GCE O/L
Or Undergraduate : Self-study : – University students are eligible to enroll under the self-study category by providing their university identity card as proof. This will not be applicable to Strategic Marketing Planning (SMP) subject at the strategic level and Research for Strategic Decision (RSD) subject at the final stage. (Exemptions will be applicable ONLY at the first registration for completed subjects.)