Notably there are a large number of entrepreneurs in Sri Lanka. Irrespective of the scale they start at, their goal is to grow rapidly and to become major players in their industry. Thus, growth is the primary goal of entrepreneurship, and marketing is the primary means for its growth. While there are larger number of marketing strategies available for an entrepreneur, Certificate in Entrepreneurial Marketing (CEM), the 5 month programme, takes an interest to increase the awareness and understanding on the essential applications and best tools in entrepreneurial marketing in order to equip the participants to compete effectively and efficiently in the market place.
The objectives of this programme is to provide an understanding on essentials of marketing and to equip the businesses that are operating in resource-constrained/cash-poor environments with creative and innovative marketing strategies that they can utilize to compete with their cash-rich counterparts effectively.
This is a unique and specialized programme aimed at providing a sound understanding, knowledge and skills essential in Entrepreneurial Marketing
The content will emphasize theoretical concepts also focusing on professional practices with project based learning opportunities on entrepreneurial marketing management
