The emerging digital technology is continuously challenging the effectiveness and the relevance of many marketing practices and the number of marketing practices are labeled as traditional due to this development. While the modern digital marketing techniques have resulted in numerous benefits for the business organisations, these practices seem to be appealing to larger majority of the modern consumers. With this move even though the importance of digital marketing is well taken by both the organisations and the customers how to select and implement the best digital strategy seem to require further assistance in the local context.
The diploma in digital marketing programme is designed to provide the most important digital marketing concepts, the best practices and emerging concepts in digital marketing. It further focus on developing a comprehensive digital marketing plan that include strategies, tools and tactics to meet business objectives.
The diploma in digital marketing programme is primarily for marketing professionals with fundamental knowledge in digital marketing and two years’ experience in a marketing related area. This programme is also ideal for professionals at senior managerial levels who need to equip themselves with the digital marketing knowledge and for entrepreneurs who wish to take their business to the next level with digital marketing tactics.