The SLIM Brand Excellence Awards celebrate the highest levels of brand excellence in Sri Lanka. This prestigious program honours exceptional marketing efforts and outstanding brand stories, encouraging best practices and inspiring local marketers to meet international standards. Each year, a panel of judges evaluates contenders across various categories, seeking those who exemplify courage, dedication, and perseverance. By fostering healthy competition and driving economic growth, SLIM aims to uplift marketing professionals and contribute to the prosperity of Sri Lanka
Rewarding the exceptional brand stories and marketing excellence in Sri Lanka.
Entries should be submitted by tangible product brands such as FMCGs, consumer durables, commercial/industrial products etc. The organization submitting the entry should be involved in marketing the brand locally while the product could be manufactured or sourced from abroad.
Entrants’ to be engaged in services providing intangible products (unable to be touched; not having physical property) such as banking, insurance, telecommunication, entertainment, education, leisure, investment, real estate, travel, transport etc. These entries could be local or international brands marketed locally.
As the term suggests, “Glocal “combine both “Global” and “Local” terms. For this category, we are specifically calling for those brands that originate from a country other than Sri Lanka but is successfully marketed locally. Any product or service brand originating from overseas but being marketed in Sri Lanka can enter this category. Evaluation will be based on the same criteria as product brand or service brand. There is no prerequisite unlike in advertising awards to illustrate local adaptation of a global idea.
This award is given to the best among home—grown brands with a local origin market in Sri Lanka or offered to a global clientele. Ownership may have changed (eg: Volvo is now owned by a Chinese Company but is considered a Swedish Brand) or Headquarters may have been relocated. (eg: IKEA though currently headquartered in the Netherlands will still be considered a Swedish brand). Same principle will apply here.
Refers to a brand that showcases outstanding innovation in product development, packaging, service, route to market, brand communications, technology and any other aspect of the product mix .
This award recognizes the brand that has most successfully overcome a downturn or a crisis. The brand should have faced a crisis or a predicament in the preceding year (2023/2024) and the improvements should have occurred or should take place in the current year (2024/2025).
This award recognizes the most successful new entrant of the year. This category requires entries from brands that were introduced to the market in 2022 and are currently successfully managing the business.
These are product or service brands that cater to other businesses or organizations. These brands can also be taken as a support service or as an ingredient to produce another product and/or deliver a service. This award recognizes the best among the Business—to— Business brands marketed locally. Minimum of 80% of the brand’s business must be from the B2B sector.
This category is for brands that originated & operate on internet or mobile platforms. These brands can be marketing goods, services or online properties such as online advertising, web development etc. Such brands can have a physical presence. However, 80% or more from the overall business revenue should be attributed to the online / mobile platform related revenue. The online brand should be able to operate independently.
Sustainable Brand of the Year recognizes a brand that has demonstrated outstanding commitment to integrating sustainability into its brand strategy, business practices and consumer proposition, creating meaningful and measurable value for people, the planet and the business during the year under review. The award is not simply about a CSR initiative, environmental campaign or philanthropic activity. It recognizes a brand that has identified a meaningful sustainability challenge or opportunity and has embedded sustainability into the way the brand is created, delivered, experienced and grown.
The SME Brand of the Year recognizes outstanding Sri Lankan small and medium-sized brands that have demonstrated excellence, growth, innovation, and strong brand performance in local and/or international markets. The category is open to SMEs with an annual turnover of up to LKR 750 million, offering recognition to brands that have successfully built a strong market presence through effective branding, marketing, innovation, and business performance. Eligible brands may be engaged in local markets, export markets, or both, showcasing the achievements and potential of Sri Lankan SMEs at a national and international level.
This is awarded to the brand that adapted and deployed strategies that helped them not just survive but thrive amidst the adversities the external environment produced. Any brand originating from Sri Lanka or out of Sri Lanka but marketed locally can compete in this category. Entrants are advised to showcase how the external environment changes affected their respective business and their strategies to overcome those clearly.
This award is given to the most promising export brand of the year. Entries should be submitted by Sri Lankan brands who are engaged in export marketing. This would showcase Sri Lankan brands that have shown excellence and great success in international markets. Ownership may have changed (eg: Volvo is now owned by a Chinese Company but is considered a Swedish Brand) or Headquarters may have been relocated. (eg: IKEA though currently headquartered in the Netherlands will still be considered a Swedish brand). Same principle will apply here.
Download the comprehensive entry kit to understand the application process and requirements.
Go through the Entry Kit thoroughly and identify the relevant categories that suit you to apply for Brand Excellence Awards 2025
Once Identified the category, download the entry application and Brand Book. Carefully complete both the documents and send it to below email address. gangani.l@slim.lk
Upon receiving the entry application and brand book, SLIM will send you a Proforma Invoice with a confirmation E-mail.
Kindly make the payment and submit the soft copies to the portal
Ready to showcase your brand? Submit your entry, online.
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