People’s Awards has been there since 2007 and has been one of the most looked forward to events in the corporate calendar. The uniqueness of these awards are that they are based on consumer preferences, determined on the results of a survey rather than by a panel of experts. The awards are presented by The Sri Lanka Institute of Marketing (SLIM), supported by survey results. The purpose of the awards has been to reward and recognize the brands and personalities that are closest to the hearts of the Sri Lankan people. On behalf of SLIM, Kantar conducted the survey deploying a rigorous data collection and analysis process to select the winners for the awards categories.