Familiarize students with the basic concepts of a Medical Delegate’s job role, rights and responsibilities
Widen their medical knowledge in order to understand and be responsive in a rational manner to the doctors and other medical professionals
Introduce students to the concepts, analysis and activities that comprise Sales and Marketing and train them in assessing and solving basic Marketing problems
Encourage students to stick to ethical practices at all times
Help students develop critical thinking and sharpen their analytical abilities by: promoting self-esteem, identifying and developing talents and interest, motivating students to achieve their full potential, striving for excellence in all endeavours
Pharmaceutical representatives keen on career progress
School leavers who wish to enter the pharmaceutical industry
The only certificate course in Sri Lanka covering Anatomy, Marketing and Management in one course
The programme was endorsed by the Sri Lanka Chamber of the Pharmaceutical Industry (SLCPI)
6 months duration
Medical Representatives: GCE O/L with minimum 6 months experience in the pharmaceutical industry with excellent communication skills in English
School Leavers: 2 passes in GCE A/Ls