The Certificate in Digital Marketing (CDM) programme is a preliminary course designed to equip students with the fundamentals of Digital Marketing and the Online Communication ecosystem. This is a 3 month course offering an opportunity for students to gain a conceptual as well as practical knowledge on Digital Marketing and online communication. The course is beneficial for Digital Marketing career-minded candidates seeking to acquire specific competencies and would add value to those already in the Marketing or Business Development force intending to enhance their skills in Digital Marketing.
CDM is aimed at providing a sound understanding and competency in Digital Marketing and arms the student with skills essential in planning, organising, leading, controlling and decision-making within the framework of Digital Marketing.