Diploma In Digital Marketing (DDM)

The emerging digital technology is continuously challenging the effectiveness and the relevance of many marketing practices and the number of marketing practices are labeled as traditional due to this development. While the modern digital marketing techniques have resulted in numerous benefits for the business organisations, these practices seem to be appealing to larger majority of the modern consumers. With this move even though the importance of digital marketing is well taken by both the organisations and the customers how to select and implement the best digital strategy seem to require further assistance in the local context.

The diploma in digital marketing programme is designed to provide the most important digital marketing concepts, the best practices and emerging concepts in digital marketing. It further focus on developing a comprehensive digital marketing plan that include strategies, tools and tactics to meet business objectives.

The diploma in digital marketing programme is 8 month course primarily for marketing professionals with fundamental knowledge in digital marketing and two years’ experience in a marketing related area. This programme is also ideal for professionals at senior managerial levels who need to equip themselves with the digital marketing knowledge and for entrepreneurs who wish to take their business to the next level with digital marketing tactics.

Objectives and Learning Outcomes

To identify the importance of the digital marketing for marketing success.
To obtain detailed knowledge and understanding on digital marketing concepts, its functions and their applications.
To be able to apply digital marketing strategies, tools and tactics in a variety of contexts.
To manage customer relationships across all digital channels and build better relationships.

For Whom

Marketing professionals who have experience using Digital Marketing tools/strategies to meet their objectives.
Web Development Marketers with considerable amount of experience, looking to enhance their professional prospects in the Digital Marketing domain.
Entrepreneurs looking to use online media to manage their whole business performance.
Undergraduates who seek career opportunities in the Digital Marketing domain.

Why is this Programme the Best Option for You?

The pioneering Diploma course in Digital Marketing.
It covers in-depth data of new age digital media, which is vital for any marketer in the current era.
Classroom training by Google Certified Trainers.
Online Examination along with a group case study which will be evaluated in the final grade.
Ability to use the title [Dip. in Digital Mrkt. (SL)] marketing in business cards.

Entry Criteria

Entry Category : CDM, Those who successfully completed Certificate in Digital Marketing with G.C.E O/L, Entry by : Exemption
Entry Category : Other qualification in Digital Marketing, Those who successfully completed certificate in digital marketing programme from a recognized institute, Entry by : Direct
Entry Category : MBA Category, MBA/MSC from a recognized University, Entry by : Direct
Entry Category : Work Experience , Those who have at least three (3) years of experience in Sales/ Marketing in executive or managerial Level Capacity, Entry by : Direct

Diploma In Digital Marketing (DDM)