Welcome to SLIM Brand Excellence Awards
Rewarding the exceptional brand stories and marketing excellence in Sri Lanka.
Rewarding the exceptional brand stories and marketing excellence in Sri Lanka.
Entries should be submitted by tangible product brands such as FMCGs, consumer durables, commercial/industrial products etc. The organization submitting the entry should be involved in marketing the brand locally while the product could be manufactured or sourced from abroad.
Entrants’ to be engaged in services providing intangible products (unable to be touched; not having physical property) such as banking, insurance, telecommunication, entertainment, education, leisure, investment, real estate, travel, transport etc. These entries could be local or international brands marketed locally.
As the term suggests, “Glocal “combine both “Global” and “Local” terms. For this category, we are specifically calling for those brands that originate from a country other than Sri Lanka but is successfully marketed locally. Any product or service brand originating from overseas but being marketed in Sri Lanka can enter this category. Evaluation will be based on the same criteria as product brand or service brand. There is no prerequisite unlike in advertising awards to illustrate local adaptation of a global idea.
This award is given to the best among home—grown brands with a local origin market in Sri Lanka or offered to a global clientele. Ownership may have changed (eg: Volvo is now owned by a Chinese Company but is considered a Swedish Brand) or Headquarters may have been relocated. (eg: IKEA though currently headquartered in the Netherlands will still be considered a Swedish brand). Same principle will apply here.
This award is given to the most promising export brand of the year. Entries should be submitted by Sri Lankan brands who are engaged in export marketing. This would showcase Sri Lankan brands that have shown excellence and great success in international markets. Ownership may have changed (eg: Volvo is now owned by a Chinese Company but is considered a Swedish Brand) or Headquarters may have been relocated. (eg: IKEA though currently headquartered in the Netherlands will still be considered a Swedish brand). Same principle will apply here.
Refers to a brand that showcases outstanding innovation in product development, packaging, service, route to market, brand communications, technology and any other aspect of the product mix .
This award recognizes the brand that has most successfully overcome a downturn or a crisis. The brand should have faced a crisis or a predicament in the preceding year (2023/2024) and the improvements should have occurred or should take place in the current year (2024/2025).
This award recognizes the most successful new entrant of the year. This category requires entries from brands that were introduced to the market in 2022 and are currently successfully managing the business.
These are product or service brands that cater to other businesses or organizations. These brands can also be taken as a support service or as an ingredient to produce another product and/or deliver a service. This award recognizes the best among the Business—to— Business brands marketed locally. Minimum of 80% of the brand’s business must be from the B2B sector.
CSR brands are identified as brands conducting sustainable, strategic activities related to people and/or environment which is an integral part of the said brand’s strategy. Within the year of consideration, which brand has shown that CSR is an integral part of their brand strategy and how well have they executed it.
This category is for brands that originated & operate on internet or mobile platforms. These brands can be marketing goods, services or online properties such as online advertising, web development etc. Such brands can have a physical presence. However, 80% or more from the overall business revenue should be attributed to the online / mobile platform related revenue. The online brand should be able to operate independently.
Organizations with an annual turnover up to a maximum of Rs. 750 million can apply under this category. These can be categorized as small and medium sized organizations engaged in providing a product or a service. They should have been in the market during the last three years (i.e., 2021 —2023). Organizations with multiple brands can submit separately via multiple entries.
This award is given to the most promising SME export brand of the year. Entries should be submitted by Sri Lankan SME brands who are engaged in export marketing. This would showcase Sri Lankan SME brands that have shown excellence success in international markets. 80% of the revenue must come out of exports. Organizations with on annual turnover up to a maximum of Rs. 750 million can apply under this category. * SMEs can compete in other main and special categories as well.
This is awarded to the brand that adapted and deployed strategies that helped them not just survive but thrive amidst the adversities the external environment produced. Any brand originating from Sri Lanka or out of Sri Lanka but marketed locally can compete in this category. Entrants are advised to showcase how the external environment changes affected their respective business and their strategies to overcome those clearly.
We are concerned with environmental issues now more than ever. Air pollution, plastic in oceans, global warming, and food waste all are among the major threats, making us worry and think of being kinder to the planet. In support of environmental health, millions have begun purchasing socially responsible products despite their higher cost. This award aspired to recognize Brands who can illustrate how they change their missions and practices from reclusively revenue-driven to balancing commercial aspirations whilst being environmentally aware thru business processes that have the least impact on the environment as possible.
Download the comprehensive entry kit to understand the application process and requirements.
Go through the Entry Kit thoroughly and identify the relevant categories that suit you to apply for Brand Excellence Awards 2025
Once Identified the category, download the entry application and Brand Book. Carefully complete both the documents and send it to below email address. gangani.l@slim.lk
Upon receiving the entry application and brand book, SLIM will send you a Proforma Invoice with a confirmation E-mail.
Kindly make the payment and submit the soft copies to the portal
Gangani Liyanage
+94 70 326 6988E-mail :
gangani.l@slim.lkReady to showcase your brand? Submit your entry, online.
The SLIM Brand Excellence Awards celebrate the highest levels of brand excellence in Sri Lanka. This prestigious program honours exceptional marketing efforts and outstanding brand stories, encouraging best practices and inspiring local marketers to meet international standards. Each year, a panel of judges evaluates contenders across various categories, seeking those who exemplify courage, dedication, and perseverance. By fostering healthy competition and driving economic growth, SLIM aims to uplift marketing professionals and contribute to the prosperity of Sri Lanka
ENTRIES SUBMITTED